We started our journey with a vision to bring handcrafted and sustainable fashion to the UAE, while supporting artisans across different countries to sustain their livelihoods and preserve their craft with dignity.
ALSH Dubai (www.alshdubai.com) is a homegrown children’s clothing brand inspired by family, culture, and individuality. The brand was created with love and passion, inspired by my daughters, Alyazia and Shaikha, with the goal of bringing meaningful, stylish, and comfortable fashion to children across the UAE.
Our collections are designed to blend tradition with modern style, creating pieces that are not only fashionable but also functional for children’s daily activities.
Affordable luxury – that’s Amica. Give yourself the ultimate treat with high-quality women’s fashion accessories like handbags, backpacks, jewelry, belts, scarves & Footwear. It focuses on offering luxurious, stylish, and affordable pieces for all occasions. You can always find the perfect gift for someone or a perfect accessory to complete your outfit.
I started making jewelry more than 15 years back, beads, semi precious stones and findings from around the world. My style and design was always appreciated for its uniqueness, blending asian asthetics with western quirkiness. Appreciations encouraged me to pursue and scale up the passion to take my products to the market by doing pop up markets. Each piece is handmade by me, one design has one piece, bringing newness in style and design. I love designing around clothing styles, personality and uniqueness of people.
AnneArtwear Project began as a one-woman journey—started in a small room with nothing but passion, persistence, and a belief that art should not only be seen, but experienced.
I started in 2019 creating part-time artworks while raising my two sons as a single mother and sole provider. In 2020, during the pandemic, I took a leap of faith and officially registered the business in the UAE.
With no team at the beginning, I built everything from the ground up—learning, creating, and growing through every project. Over time, I had the opportunity to collaborate with luxury brands, which helped shape the direction of the brand into what it is today.
From hand-painted pieces, AnneArtwear Project has evolved into a creative studio offering personalized products, DIY kits, and interactive art experiences. Today, we are slowly building our AAP Creative Crew, a team that helps bring our ideas and concepts to life.
At our core, we are about turning creativity into meaningful experiences—where every piece tells a story.
Atelier Julieta started from noticing that not everyone has access to a stylist who can support them through real-life moments, whether it’s preparing for an interview, navigating a career change, or redefining their style after becoming a mom. I wanted to make styling more accessible and meaningful, helping people feel confident and aligned with who they are today, not just how they look.
My brand is about handmade bags. It started when I travelled to Vietnam and saw how people there are stitching the bamboo into handbags and making art from it.
Aztec Feather is a handmade bag brand from India, focused on blending traditional craftsmanship with modern design. Each product is carefully crafted, highlighting quality, uniqueness, and attention to detail.
Biyani Jewelry is a contemporary jewelry brand that blends timeless elegance with modern design. Known for its attention to detail and refined craftsmanship, the brand offers a curated selection of pieces that elevate everyday style while remaining suitable for special occasions.
Canim.store is a family-run brand built by me and my husband, inspired by Anatolian heritage and a love for natural, handcrafted living. We create resort wear, beach towels, and ponchos using sustainable fabrics, working closely with artisans in Turkey.
Chic Resale is an online marketplace (website and app) that helps people buy and sell quality pre-loved home and lifestyle items across the UAE. We make it easy for more people to access affordable, sustainable options, extending our impact well beyond our local community. We also offer free sourcing services to help households find furniture, décor and essentials within their budget, with delivery available nationwide. Alongside the platform, we operate a physical thrift store in Ras Al Khaimah.
Comfy & Classy is a licensed home-based UAE brand that started from a simple idea at home.
We built this business from scratch, driven by passion and the desire to create something meaningful for our children and future.
Every piece we offer reflects quality, care, and attention to detail.
Two moms started our brand with a love for comfy PJs for women and kids. What began as a small passion project is just growing, bringing style, comfort, and practicality to everyday life.
Dabubu was created in Dubai as a local collectible character inspired by the culture and energy of the city. It started as a creative project to build a homegrown IP that people in the UAE can relate to and be proud of, and it has been gaining strong organic traction both locally and worldwide.
EVHO International FZE, a UAE-based free zone entity engaged in the trading of ready-made garments and uniforms. We are proud to be an authorized partner of the JOBO LOBO clothing brand from India, an international casual and sportswear brand specializing in the manufacturing of high-quality casual T-shirts, sports T-shirts, innerwear, and related apparel.
Ezra Luxury Collection was Founded in May 2025, our brand was born from a passion for timeless elegance and everyday comfort.
Each design is thoughtfully created by an Italian designer, blending classic European aesthetics with modern sophistication, and carefully tailored to suit the lifestyle and tastes of the UAE market.
Our products are expertly manufactured in Agra, a city renowned for its rich heritage in leather craftsmanship. Using 100% premium genuine leather, every pair is made with precision, attention to detail, and a commitment to quality.
We believe that style should never compromise comfort. That’s why our collections are designed to offer effortless elegance from morning to evening — empowering you to look refined, feel confident, and walk comfortably wherever life takes you.
Moroccan fashion line originally established in 2010 in Jumeirah, offering luxury and fashionable Moroccan caftans and traditional dresses to a wide customer base in the UAE.
Fashion 'N' Trendz started in 2015, offering 13 exclusive leather products all ready to be personalised with our audience favourite charms/messages/quote.
Fay Hair Pro is a UAE-born premium hair styling brand focused on delivering salon-quality results at home through innovative and high-performance tools.
Founded in 2020, the brand is built around three core pillars:
• Innovation – Advanced technologies like ionic systems and BLDC motors
• Quality – Professional-grade tools designed for durability and performance
• Customer Experience – Easy, efficient, and stylish hair care solutions
Fay Hair Pro offers a range of products including:
• Hair straighteners
• Curlers and wavers
• Hot air brushes
• High-performance hair dryers
. Human hair extensions
. Hair Perfumes / Hair Mist
. Hair shampoo and conditioners
We have our retail presence in all the big malls of the UAE like
Yas Mall - Abu Dhabi
Mirdif city center - Dubai
Diera City center - Dubai
Dragon Mart - Dubai
Al zahia city center - Sharjah
Fedora Cultural Heritage was founded in 2024 at Emirates, but our craft has a long history. The tradition of weaving from special toquilla straw has been passed down from generation to generation by Ecuadorian craftsmen for hundreds of years. The special weaving technique and the skill of artisans have received worldwide recognition from UNESCO.
Our company name was not chosen by chance: Fedora is the name of a classic hat with a soft brim and an upturned crown, and Cultural Heritage reflects our desire to maintain the traditions of the craft of weaving Ecuadorian hats. We specialize in creating and promoting authentic handmade accessories for men, women and children. Our products are made entirely from high-quality and environmentally friendly materials, such as the fibers of the toquilla palm tree growing on the coast of South America. And we would like as many people as possible to learn about our hats, our craftsmen, and the art of weaving.
Our brand is intended to classy women. It offers great quality and amazing designs.
We offer sportswear products with seamless designs.
Ghaf Wear started with the idea of creating something that truly represents the UAE — not just visually, but emotionally. The brand is inspired by the Ghaf tree, a symbol of resilience and roots, and stories like “Salama” from Expo 2020.
We identified a gap in the market where most brands either focus on generic fashion or traditional designs, but not a combination of premium streetwear and strong UAE identity. We tested this concept and quickly saw real demand, with consistent orders and strong engagement from customers.
Gladitton was created with a simple vision — to build a fashion brand that helps people stand out with confidence. The idea started from a passion for bold, expressive design combined with clean, modern aesthetics that feel both wearable and distinctive.
Beyond fashion, the brand is also purpose-driven. We aim to create impact alongside growth, incorporating initiatives that give back to the community and make every step of the journey meaningful.
What began as a small idea is now evolving into a brand focused on identity, quality, and creating pieces that people connect with.
Launched in March, 2022 by Abu Dhabi resident Al Shaimaa Diab, with a vision to provide the capital resident ladies with a classy collection of evening dresses without breaking the bank.
Glimso is a home-grown UAE accessories brand. Our journey over the past year has been one of rapid and disciplined growth; we launched our first store a year ago, and due to strong market demand, we successfully expanded with three additional locations in January 2026.
Watchstation by Hajsabbagh, operated under HAJSABBAGH TRADING LLC, is built on a legacy rooted in the watch industry, with a strong focus on trust, authenticity, and long term customer relationships. The business traces its origins to traditional watch trading, where the Hajsabbagh name has been associated with retail and distribution of international watch brands. Over time, this evolved into a modern UAE based operation, focused on making genuine high quality timepieces more accessible to a wider audience.
Haj Sabbagh Trading is a well-established trading company specializing in sourcing and delivering quality products, driven by strong industry knowledge and a commitment to reliable partnerships.
Today, the company operates from Dubai, with a strong presence in Deira, one of the city’s most established trading hubs, reflecting its deep connection to the regional retail market. Building on this foundation, Watchstation by Hajsabbagh was created as a contemporary retail identity, designed to serve today’s customers across online and marketplace channels. The brand offers a carefully curated portfolio of more than 15 international watch brands, across luxury, fashion, and everyday segments.
In addition to retail, the company is actively involved in global sourcing and distribution, strengthening its position as both a retailer and trading business. Our mission is to make authentic branded watches accessible, while maintaining credibility, competitive pricing, and a reliable customer experience.
Hayati was born in Dubai, a city that thrives on dreams, ambition, and timeless beauty. It was a dream shared by two sisters, a quiet vision that beauty is not just seen but felt deeply within. Inspired by Emirati heritage and designed with a modern vision, Hayati stands as a symbol of elegance, empowerment, and individuality.
Hayali Luxe Couture is a luxury couture brand known for its exquisite craftsmanship, timeless designs, and attention to detail, offering pieces that embody elegance and individuality.
My platform currently hosts more than 40 designers.
Hijabellé was created from a genuine passion for modest fashion and a desire to build something meaningful for women who value both beauty and comfort. We wanted to create a brand that offers premium-quality hijabs that feel elegant, versatile, and accessible for everyday wear. As a newly launched small business, we have started with chiffon hijabs and jersey undercaps, with the hope of slowly building a brand that women can trust, connect with, and feel confident wearing.
Hijabi Kamali is a new brand offering a unique portable prayer dress. The idea came from my personal experience — as a working woman, it was difficult to carry prayer clothes everywhere. So I designed a one-piece prayer garment with an attached head cover that comes in a small bag, making it easy to carry anywhere.
House of Noushaay is a contemporary fashion and lifestyle brand that celebrates elegance, individuality, and modern design. Blending timeless aesthetics with current trends, the brand offers thoughtfully crafted pieces that elevate everyday style while remaining distinctive and expressive.
Included Perfectly Different is a purpose-driven brand dedicated to celebrating individuality and promoting inclusion through thoughtfully designed products and initiatives. Built on the belief that differences are strengths, the brand creates meaningful offerings that empower self-expression while fostering a sense of belonging.
J Boutique is a UAE-based women’s fashion brand built on a founder’s passion for style, aiming to offer modern, versatile clothing that helps women feel confident while keeping fashion accessible.
The collection includes:casual everyday outfits , elegant evening wear, and accessories.
J S Fashion Studio is a contemporary fashion brand dedicated to creating stylish, thoughtfully designed pieces that reflect individuality and modern elegance. Blending creativity with attention to detail, the studio offers collections that cater to both everyday wear and special occasions.
With a focus on quality, fit, and refined aesthetics, J S Fashion Studio delivers designs that are both versatile and expressive—allowing customers to showcase their personal style with confidence.
Jameela Abaya is a homegrown UAE private label dedicated to modernizing modest fashion through a philosophy of 'Resilient Fluidity'. Our journey began with a mission to create high-aesthetic Abayas and contemporary sets that balance artisanal textures with the dynamic lifestyle of the GCC woman.
Jesse + Boo is a Dubai-based brand built from my passion for creating personalised, handcrafted fashion and meaningful experiences for families. After over 20 years in the fashion industry, 15 spent designing for Next plc, I wanted to create something of my own that felt more special, more personal and more connected to real life.
Jesse + Boo has been a long-held dream of mine – a way to bring creativity, individuality and a sense of fun into what families wear and experience together. We create Fashion that turns into keepsakes and holds on to memories.
Alongside the fashion, I’ve introduced creative workshops and events that bring the brand to life through hands-on, screen-free activities for children.
JK by Janta Kumari is a UAE-based streetwear brand built on the idea of freedom, individuality, and equality — expressed through the concept “Together We Are Free.”
JNK General Trading is a UAE-based trading company specializing in the sourcing and distribution of a wide range of consumer goods. With a strong focus on reliability, efficiency, and market insight, the company connects suppliers with businesses through streamlined and responsive supply chain solutions.
Kalavatibykajal is all about bringing art to life through customized hand painting on fabrics of your choice. Each piece is thoughtfully designed to reflect individuality, creativity, and personal expression.
Karpus was born in the UAE out of passion, a personal gap in the market, and the belief that accessories should carry both meaning and craftsmanship. The idea came from a simple observation: refined, purposeful accessories for men were largely overlooked. What started as a personal pursuit became a brand built on minimalism, quality, and individuality. Karpus operates on a monthly drop model, introducing new designs and thread colors regularly, keeping the collection intentional, fresh, and exclusive by design.
Kay by Mays, a UAE-based accessories brand created with the vision of offering elegant, high-quality pieces that feel luxurious yet accessible to every woman.
Khami Co. is a Dubai-based fashion and lifestyle brand focused on minimalist, high-quality wardrobe essentials such as hoodies, oversized tees, and everyday basics for men and women. The brand was founded in 2021 with the goal of offering stylish, versatile pieces that prioritize comfort, quality fabrics, and simplicity while remaining accessible and affordable.
La Collection De Luxe was created with a vision to make luxury-inspired leather goods and accessories accessible without compromising on elegance and quality.
La’Marvel was born during one of the most uncertain times the COVID period.
We decided to bring the same hotel-quality sheets, towels, and comfort directly into people’s homes — products that were once reserved for luxury stays, now made accessible for everyday living.
Today, La’Marvel stands for comfort, quality, and trust, built on years of experience in textiles, while staying rooted in local operations and community values. We are proud to be a business that not only delivers premium products but also supports the ecosystem around us.
LÈJANE is a contemporary lifestyle brand that embodies elegance, minimalism, and modern sophistication. With a focus on refined design and attention to detail, the brand offers thoughtfully crafted pieces that elevate everyday style.
Lilac Studio was founded during the uncertainty of COVID-19 by two Palestinian sisters, Sandy Audi and Sawsan Aoudi. What began as a small idea during a challenging time has grown into a brand built on intention, care, and the desire to create pieces that feel personal and meaningful.
We create personality-led clothing for children aged 6–13, blending fashion and psychology to build confidence. Filling a local market gap, our original designs are fun, versatile, and made for real occasions. Boys and girls receive equal attention, with stylish, comfortable pieces tailored to the region’s climate and culture.
Lollapalooza Shoes is a UAE-based women’s footwear brand focused on comfortable, orthopedic-style wedges that don’t compromise on style.
The brand was created to fill a clear gap in the market for breathable, modest, and elevated everyday wear that balances comfort with refined aesthetics.
It started with a simple concept: timeless, versatile designs that work across daily life, travel, and social settings, without relying on fast fashion trends.
Luar was born from a simple idea: to bring the confidence and femininity of Brazilian lingerie to women living in the UAE.
The brand started less than a year ago, with a carefully selected collection produced in Brazil, focusing on quality, fit, and pieces that make women feel good the moment they wear them. From the beginning, the goal was never just to sell lingerie, but to create a connection through how each piece makes a woman feel.
Luxury and more is a Dubai-based women’s fashion brand built around ready-to-wear pieces that feel premium yet effortless. The idea started from seeing a gap in the market where women wanted stylish, high-quality outfits without the long wait of custom tailoring. We focused on creating collections that are ready to wear, well-fitted, and designed for real lifestyles in the UAE and GCC. Today, the brand blends modern design with everyday practicality, offering pieces that work for both casual wear and special moments.
Luxy Hijab was created to provide modern Muslim and modest women with stylish, practical, and high-quality hijabs and modest wear for everyday life. It started from a personal need for elegant, easy-to-wear pieces that don’t require effort.
Maharlikan Stores is a UAE-based footwear brand focused on bringing Filipino-inspired craftsmanship to the GCC market. Created to fill a gap in regional representation, the brand offers stylish, high-quality shoes that combine durability, simplicity, and modern design.
Maison Taara was born from my love for art, colour, and beautiful details. As an artist and creative entrepreneur, I’ve always been drawn to pieces that feel joyful, expressive, and personal. My connection to accessories began early, inspired by my grandmother’s love for jewellery, where pieces were not just worn but treasured and tied to memory. That perspective continues to shape how I design today.
Margo Collection is a handmade crochet items and accessories, gifts and giveaways like keychains, hairclips, ribbons, wristbands, handbags, caps and hats, dogs and cats clothings, ribbons, earrings, summer and swim wear, phone cases, flowers and flower bouquets. Our journey started last covid pandemic.
Maysah by Sahar is a Dubai-based abaya brand built around the idea of timeless elegance with individuality. We focus on creating premium abayas using carefully selected fabrics and distinctive prints that stand out while still respecting the essence of modest fashion.
Mon Loulou is a homegrown brand focusing on children and women's elevated casual clothes.
Muizuri Swimwear was born from a quiet but critical observation: children’s swimwear for boys and girls has long prioritised aesthetics, while overlooking one of the most important elements of all — safety.
Founded by a mother of two and a certified Swim England coach, Muizuri is shaped by time spent both in and around the water, where visibility is not a detail, but a necessity. Muizuri redefines this space by bringing safety into the design conversation.
My Very Own Way UAE is a personalized lifestyle brand focused on creating unique, custom-made products that reflect individuality and self-expression. From thoughtfully designed gifts to bespoke everyday items, the brand offers tailored solutions that make each piece meaningful and one of a kind.
NAÓ is a UAE-based fashion marketplace built to empower individuals to buy and sell pre-loved fashion in a simple, accessible, and community-driven way. The idea started from recognising how many people have valuable pieces sitting unworn in their wardrobes, while others are looking for more affordable and sustainable ways to shop.
Never Shy is a bold, expressive brand that celebrates confidence, individuality, and self-expression. Designed for those who embrace their unique identity, the brand offers products that combine modern style with a fearless attitude.
Noorah Collective is a contemporary brand specializing in handcrafted leather bags that combine timeless design with modern functionality. Focused on quality craftsmanship and attention to detail, the brand creates pieces that are both durable and elegantly designed for everyday use.
Ozono Equipment & Sportswear is a performance-focused brand offering a range of sportswear and fitness equipment designed to support active lifestyles. Combining functionality with modern design, the brand delivers products that enhance comfort, durability, and performance across different types of training and physical activities.
Perfectory is a brand specializing in traditional wear like Hijabs and clothing accessories.
Plein de Vie Shop is a contemporary fashion brand offering modern, well-crafted pieces designed with a focus on quality, fit, and understated elegance. The brand creates versatile collections that balance timeless style with a clean, refined aesthetic.
Relic is a UAE-based brand focused on creating embroidered tote bags inspired by Emirati heritage. The idea started from a passion for preserving cultural identity in a modern, wearable way. We noticed a gap in the market for products that feel both meaningful and everyday, so we began designing totes that reflect the stories, landmarks, and traditions of the UAE. Each piece is created to carry not just essentials, but a sense of belonging and pride in local culture.
RYW, a sustainable wardrobe solution, started with Rental & Resale Fashion services.
Roonella.edit offers curated women’s pieces sourced from Italy and France, focusing on high-quality linen and cotton styles suitable for the UAE lifestyle. In addition, we also offer unique handmade crochet pieces for children, which are one-of-a-kind and crafted with care.
Runnies is a UAE-born, mission-driven eyewear brand built on the philosophy "See Different." Our story is deeply personal: my wife and I have three daughters, and our world changed fundamentally when we adopted our two eldest daughters, both of whom were born blind. Raising them from birth challenged every assumption I had about ability and independence. I learned that vision is not a physical function—it is a perspective. We created Runnies to push back against a culture that often overlooks those who move differently, offering high-quality, affordable sunglasses that celebrate resilience. We believe that "running" looks different for everyone, and our products serve as a call to recognize the strength in others.
Sculpt Fashion House is a contemporary fashion brand focused on precision tailoring and structured design. Inspired by form and silhouette, the brand creates pieces that enhance shape, balance, and confidence—bringing a refined, modern edge to everyday style.
SmartWear is a modern apparel brand focused on combining style with functionality. Designed for everyday versatility, the brand offers clothing that blends comfort, performance, and contemporary design—adapting seamlessly to both active and casual lifestyles.
We are a Dubai based, woman-owned small business with sustainability at the core. We make Bamboo Cotton Socks, Cotton canvas tote bags and Espresso mugs (All paired with a story). Each product is intentionally produced in small batches.
Sōle is a UAE-born grip socks brand created by two designers who do everything from A to Z ourselves: from the concepts, designs, and packaging to the website, content, and day-to-day running of the brand.
We started it after noticing a gap in the market for grip socks that are all beautifully designed, steady, and of good quality.
sparklyn is a contemporary brand focused on bringing energy, creativity, and a subtle shine to its products, designed for those who love to stand out effortlessly.
SPERANZE was founded in Dubai to create elegant, feminine abayas and kaftans that blend modesty with modern luxury. What began as a passion project has grown into a brand with a loyal customer base and a presence in physical retail locations such as Dubai Festival City.
Stitch Side is a home-based tailoring business in Sharjah specializing in alterations, repairs, and custom-made clothing. Started by my aunt from small orders at home, it has grown through loyal customers and word of mouth.
It’s a Dubai-based streetwear brand focused on hand-painted, 1-of-1 pieces.
Targeted to a specific niche audience and looking to explore the brand.
Tag Out is a modern brand focused on delivering practical, purpose-driven solutions designed for safety, organization, and efficiency. Built around functionality and reliability, the brand offers products that support structured environments and help streamline everyday operations.
Tcheriz was created to change how women feel in their clothes. We saw a gap in the market where most pieces focused on shaping or restricting the body, rather than honoring it.
That’s why we introduced Formwear: elevated essentials designed to feel like a second skin, using soft, breathable, and lightweight fabrics that move naturally with the body.
Tcheriz is about comfort, confidence, and modern femininity clothing that feels as good as it looks.
TEEP by KMT is more than just a sportswear brand — it’s a mindset.
The word “TEEP” comes from Muay Thai, where it represents the push kick — a movement used to create space, stay in control, and push your opponent back. For us, it symbolizes pushing through life’s obstacles — mentally, physically, and emotionally.
The brand was founded by a family deeply rooted in Muay Thai. After running a Muay Thai gym in the UK and continuing that journey in Dubai, we saw a gap in the market for authentic, high-quality gear that truly represents the spirit of the sport — not just its aesthetics. Every piece is handmade in Thailand, combining traditional craftsmanship with modern performance materials, designed for both training and everyday wear.
We launched our first indoor adventure experience, TEPfactor, in the UAE in 2018 with a simple but powerful mission: to create a space where people can connect, laugh, and escape the pressures of everyday life. Since then, we have expanded to 6 locations (including TEPfactor, Prison Island, and Adventure Island) across the Emirates, welcoming families, friends, and children into an environment built on teamwork, play, and shared memories.
The Fashion Incubator Middle East was founded in 2017 to bridge the gap between fashion brands and manufacturing, helping emerging designers move from idea to market. Alongside this, we launched MRGD, a purpose-driven brand rooted in motherhood, offering conscious, accessible fashion for women and children.
The Paintly Store is a creative brand dedicated to art and expression, offering thoughtfully curated products that inspire creativity and add a unique touch to any space.
Launched in January 2022, Veganologie is an avant-garde, female-founded lifestyle brand born in Dubai, redefining conscious fashion through innovation and design. Rooted in ethical practices, the brand pioneers the use of next-generation materials such as apple leather, bamboo fibre, and tea leather - transforming waste into elevated, functional accessories. Every piece is crafted from 100% recycled materials and backed by globally recognised certifications including GRS, RCS, and USDA, with fully recycled and recyclable packaging completing the experience. As a PETA-certified brand, Veganologie merges sustainability with modern luxury, creating products that resonate with a new generation of globally conscious consumers seeking style with substance.
A contemporary fashion brand offering modern, thoughtfully designed pieces that combine style, comfort, and versatility. With a focus on clean silhouettes and wearable designs, the brand creates collections suited for both everyday wear and effortless styling.
Zaecy started with a simple idea, to make premium-feel activewear accessible to more people in the UAE. We noticed a gap between expensive global brands and low-quality alternatives, and built Zaecy to bridge that.
Our brand is about movement, confidence, and community. We’re focused on creating products that support real people in their everyday fitness journeys, not just athletes.
ZAKI was founded in Kuwait in 1985 with a focus on delivering high-quality, comfortable baby essentials at accessible prices. With over 40 years of experience across retail, manufacturing, and distribution, we have built a strong understanding of what mothers need and have established a trusted presence across the GCC.